Bay City
Design, Strategy
Welcome to the city mall!
![Bay City Shopping](https://terradesign.pt/wp-content/uploads/2019/07/BayCity_shoping-e1562596731157.png)
![Bay City Shopping](https://terradesign.pt/wp-content/uploads/2015/09/BayCity_shopping_02-e1562597121619.png)
ABOUT
An innovative and “fashionable” Retail Park concept, structured around major international brands and offering mix of essential services- restaurants, shops, entertainment, etc.
A community built around an “hub” -Retail Park + Apartments, Villas, Office Buildings + the possibility of including concessionary amenities, providing key services and infrastructures, such as hotels, private schools…
OBJECTIVES
Capture international investors. Develop a marketing campaign suitable to attract Key Brands, Basic Business Tenants and Support Service providers.
SOLUTIONS
First stage tools: Communication Strategy, Conception & Design of Brand architecture. Develop of Presentation Kit + Multimedia
Second stage tools: Creation & Develop of Basic Media + Launch campaign
![](https://terradesign.pt/wp-content/uploads/2019/07/BayCity_identidade-1920x1036.png)